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Each new technology and product by definition is unique. Yet every innovation must complete a similar journey through a multi-staged, multi-functional process to reach its market.
Mohawk Research Corporation has mapped the details of this process. We have developed tools that enable inventors, entrepreneurs, executives, and investors to see more the road ahead in a clearer, more comprehensive light.
The Innovation Process Chart
The seminal achievement of Mohawk Research Corporation, the Innovation Process Chart, ranks with the very best maps available for plotting and managing the development and commercialization of new technologies and products.
At once a graphic representation of the process and a framework for planning and managing pathways through it, the Innovation Process Chart details the stages of the journey to commercialization and the tasks to be completed along the way. The chart arrays technical, marketing, and business tasks across the stages common to every new technology/product development: research, innovation, and entrepreneurial.
Continuously reviewed for accuracy, the
Innovation Process Chart presents planners with a road map and provides managers with a valuable diagnostic and assessment tool to apply to on-going developments.
We also create discrete process charts of the information required to guide technical development, market exploration and outreach, and business development functions in greater detail.
Stages and gates can be added to tailor product
development processes for individual firms.
Parallel Development
An innovation's technical, marketing, and business functions should develop in roughly parallel fashion. Our process maps serve as valuable guideposts to managing such progress.
Over the years they have helped hundreds of businesses executives, entrepreneurs, and inventors to better understand the road ahead of them and manage its challenges more effectively.
| Technical Development Details the technical development tasks from product definition through full-scale production
Provides information about:
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characteristics of technology at each stage
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testing required to confirm technical validity of concept, technology, and product
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supporting documentation
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Market Development Details the market development tasks from market definition through full-scale sales and distribution
Provides information about:
- identifying market applications and users
- creating and implementing a marketing plan
- developing the distribution network and service capabilities that come with product launch and product sales
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Business Development Details the business development tasks from formative business planning through on-going operations
Provides information about:
- securing financing for product and business development
- obtain intellectual property protections; explore licensing options
- develop partnerships wit potential industry users
- consider regulatory requirements and issues
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